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Business purpose: to create value for customers to create benefits for enterprises to create wealth for employees to create prosperity for the community

Spirit of enterprise: pioneering and innovative hard work honest man practical work

Business philosophy: standardize their management and abide by the integrity and pragmatic innovation excellence

Business goals: Shu Xin Hao Xin Hao brand image

Corporate philosophy: Choi acquisitive accumulation were scattered empty people take the same music in a proper way with the

Corporate ethics: integrity of the image within the tree outside the sterile professional loyalty
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